“I am a millennial, computer scientist, book author, standing on a TED stage, and yet I’ve never had a social media account.” - Cal Newport

I was shocked when I saw Cal Newport’s talk “Quit Social Media.“

Cal is an author that I deeply respected. His book, Deep Work, was very influential in helping me through the editing process of The Will of Heroes.

I wanted to achieve Cal’s level of success – and I thought social media was a necessary part of making that happen.

Yet, not only was social media not necessary for him now as an established author, but it was never necessary for him at all.

This opened my mind to new questions:

Maybe social media isn’t necessary – even for business owners...