In 1997, Michael Dell – founder of Dell Computer – was asked what he would do if he were the head of Apple.
“What would I do? I’d shut it down. And give the money back to the shareholders.” [1]
Apple had seemingly lost all hope. Since kicking its founder, Steve Jobs, out of the company in 1985, it had been through the wringer of CEOs that just did not understand what made Apple special.
But in 1997, with Apple seriously considering selling off its assets, the board offered the original founder his rightful position as head of the company once again.
Even with Steve Jobs back at the controls, things did not look promising.
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